Verbal Cocktail

Testing my brand loyalty…

By June 6, 2009No Comments

I love Sony.

I am a very loyal customer with the majority of my PCBs being encased in some sort of Sony enclosure. My VAIOs are awesome. My DSR-42 is amazing, my Walkmans worked all the way up until they were stolen, and I love my Cyber-shot DSC-P200. This week has, however, challenged my love for the brand.

The week really started Monday at 4pm. One of the account managers asked me to pull together some renderings for concepts we had shown the week before. This was quite a tall order on multiple fronts.

  1. I wasn’t familiar at all with the program except through hear-say and passing open doors of conversation.
  2. No initial geometry had been built so I was really starting from scratch.
  3. The designer on this project, John Schreiber, was out of town and I had no context for materials, finish, or messaging.
  4. The only imagery I had to use was from the brand guidelines book from 2007.
  5. It was 4pm.

With the oversight from my CD, Jeff Brummer, I pulled together quite an awesome set of renders for 6 hours worth of work. I compiled the deck and sent it out. It was quickly followed by a distinct feeling of angst as with every program that leaves late in the evening. I just felt there would be a fire storm in the morning. I was right.

Internally, we really want to put our best polish on the work so we ‘gained’ an additional chunk of time to pull together some refinements on the renders. As there was no time to rerender anything, it all had to be done in post production. So with John back in town, we sat and redeveloped the family look and feel as well as increasing the call-outs.

I’m happy to say that the verdict is still out because it bought me some time to focus on Hoopfest deadlines. So through the week I worked on that, some SBUX madness, and a few clients I can’t mention here.

In the off hours-

  1. Finally got a copy of the OST from Mirrors Edge by Solar Fields…AMAZING ambient songs. Oh and Lisa Miskovsky…stick to making melodies because your voice is good for nothing but car commercial singing. Sorry but it’s true.
  2. Got my faculty ID card for The Art Institute of Portland. I start July 15th. Free coffee!
  3. Watched the video for T-Splines 2.0 whoa! I can’t wait to use my teacher ID for software discounts.
  4. I think my favorite part of the week was either when I went out for a night bike ride while listening to M83 watching downtown glow with the Rose Festival lights or getting hammered by rain while riding home listening to 01 Liquid Love [RHC Mix] [Caspar Pound Secret Life of Trance, Vol. 1 Disc 2.wma]

This morning I got up and went over to the CDs house to help him move. He has good karma going his way, but damn does that man have a lot of stuff! It is good though, I love actually getting to use my van.

Tomorrow I run.

This was quite a week! Very busy. And I still LOVE Sony.



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