Back in 2008 after Nike introduced the Flywire technology into their shoes, they released the Hyperdunk basketball shoe. This was a very fun project!

Below  is the shoe glorifier for the Hyperdunk campaign. This was basically a scaled down version of the Beijing tables we designed for the press conference:

Hyperdunk Shoe Glorifier

Here are some of the developmental design sketches I created while working through this project:



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