Back in 2008 after Nike introduced the Flywire technology into their shoes, they released the Hyperdunk basketball shoe. This was a very fun project!

Below  is the shoe glorifier for the Hyperdunk campaign. This was basically a scaled down version of the Beijing tables we designed for the press conference:

Hyperdunk Shoe Glorifier

Here are some of the developmental design sketches I created while working through this project:

Gabriel

Gabriel

http://blog.gabrielmathews.com/about/

Leave a Reply